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thinkbrics.substack.com The illusion of the BRICS as a «bric-à-brac»: why the West is wrong to underestimate the resilience of BRICS+Despite media skepticism and the new Middle East war, the Indian-led bloc isn’t disbanding in 2026—it's accelerating geoeconomic integration, starting with food and energy security.
Think BRICSMar 29, 2026
The Western «bric-à-brac» myth
The BRICS: a grouping that the West struggles significantly to frame, understand, and describe. They evade the logic of traditional intergovernmental organizations, do not represent a unitary entity, and do not propose a seemingly shared geopolitical vision. For this reason, Western media frequently describe them using the expression
«bric-a-brac», which implies a hodgepodge of little value or junk from a second-hand dealer.
Looking back at the newspaper pages written on the subject of BRICS, it is impossible to define precisely who first used this moniker: as early as 2013, an article in the French newspaper
Le Monde was headlined «the bric-à-brac of the BRICS». It is an epithet used to downplay something that falls outside the scope of Western political thought, and which, as such, is ridiculed and belittled.
Following the 16
th BRICS Summit in Kazan, Russia, in 2024, the
Financial Express revived the moniker, pointing out how the BRICS are generally perceived as a group of «mid-sized economies […that] lacks cohesiveness to have geopolitical significance». The expression has also been adopted by other Western media outlets, including
Italian ones.
Why the BRICS elude Western paradigmsCriticisms of the
geoeconomic aggregate of the expanded BRICS, defined as BRICS+, increased particularly following the summit held in Rio de Janeiro in July 2025; on that occasion, the
Financial Times headlined «the BRICS lose their clout», describing how the enlargement – now comprising eleven member states and ten partners – makes this group increasingly heterogeneous and less capable of acting. The article also highlighted the signs of weakness that emerged during the Rio summit, including the absence of the Chinese president and the Russian president’s attendance solely via videoconference.
In parallel,
Bloomberg reported that «critics say BRICS, which represents 49% of the world’s population and 39% of global GDP, perennially fails to punch its weight». The same outlet, however, admitted that they are «unwieldy, […] still refuse to go away. Countries are queueing up to participate as partners» making it, in fact, «is getting increasingly hard to ignore».
The primary criticisms leveled at this grouping by the Western political intelligentsia and mainstream media concern its political-institutional
heterogeneity, highly significant internal
divergences, and the lack of economic coherence and a unified geopolitical vision. In the eyes of pro-Atlantic analysts, the BRICS+ are nothing more than a collection of vastly different nations, geographically distant and politically non-aligned. They are states that, in some cases, do not appear to share common interests; in others – particularly China and India – they maintain open economic frictions and significant territorial disputes.
2026: The Indian presidency amidst global crisisIn 2026, India
assumed the presidency of BRICS+, finding itself operating in a dramatically complex international geopolitical context: the introduction of new American sanctions, the kidnapping of Venezuelan President Nicolás Maduro, the new crisis in Cuba, and the attack by Israel and the United States on Iran, which caused the partial closure of the Strait of Hormuz, effectively blocking about 20% of the world’s fossil energy and other essential economic products, such as nitrogen fertilizers, which are indispensable for modern agriculture.
In this scenario of extremely high tension, with a member country – Iran – directly involved in an open conflict, the most diverse criticisms have once again rained down upon the BRICS+. The
Wall Street Journal defined the bloc as «a house of cards», while
Foreign Policy referred to the BRICS as something «little more than an illusion».
Deutsche Welle highlighted that the Israeli-US attack on Iran has «shows fault lines in BRICS alliance» and the
Hungarian Institute of International Affairs indicated that the events in Venezuela have «severely undermined the credibility of BRICS as an effective protector of the interests of the Global South».
Once again, the Western world struggles to fully comprehend the essence of the
BRICS, as they are neither a formal institution nor a military alliance, such as the European Union and NATO. There is a failure to see how they are instead a platform for dialogue and cooperation, which, beyond the mainstream Western narrative, is reacting with extreme pragmatism to international geopolitical challenges, consolidating its own architecture in an increasingly multipolar world where the countries of the Global South are increasingly becoming emerging economies.
BRICS Geoeconomics: From Food to EnergyAn example of the BRICS’ pragmatism is provided by the establishment and activities of the New Development Bank Brics, which has been operating since 2014, particularly in the financing of major infrastructure projects – including for example the
Indian railway connecting Delhi-Ghaziabad-Meerut – even in favor of countries that are not directly part of the BRICS.
Another example is the creation of the
BRICS Grain Exchange platform to promote the trade of agricultural and food commodities within the group, shielded from Western stock exchanges. This
has been defined as the most radical move in the geopolitics of food in recent decades, as it elevates agriculture to a global strategic priority and an instrument of stability and power. The goal is the agricultural and food autonomy of the group: establishing prices in local currencies and reducing dependence on Western exchanges and the US dollar, also to avoid external speculation and sanctions.
In the energy sector as well, the BRICS play a central role, prioritizing sustainability more than certain Western nations. A study by the
Net Zero Policy Lab at Johns Hopkins University highlights that investments in “green” energy within the BRICS group have surpassed investments in fossil fuels. The analysis reveals that the objectives of this transition do not solely target climate aspects but are defined to «accelerate the energy transition, reduce import dependency on foreign supply chains, strengthen manufacturing, create jobs, and enhance national security».
A final note: in the context of the Israeli-US aggression against Iran, it should be noted that in particular Russia and China are providing food, medical, and diplomatic support to Iran, as well as, according to
some sources, intelligence support. To the critics who believed that Russia and China would go to war alongside Iran, it must be pointed out that the Islamic Republic does not appear to have requested military support from these countries.
In the face of global chaos, Russian Foreign Minister Sergey Lavrov
highlighted that «some specialists, including those in Russia who study the history of international relations, have already begun to describe and characterize these events as World War III». In this context, the presumed «bric-à-brac of the BRICS» is proving itself not only resilient but is quietly building the foundations of an increasingly self-sufficient multipolar order.