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russiancouncil.ru Entrepreneurialism has long been the heartbeat of economic progress, driving innovation, job creation, and societal transformation. The national mobilization of entrepreneurialism—the deliberate and systemic effort to harness and amplify entrepreneurial energy across a nation—has shaped the economic trajectories of global powers like the United States, China, and India. Over the past century, these nations have employed distinct strategies to ignite entrepreneurial ecosystems, often with remarkable success. How was all this achieved before economic theorems were popularised and every politician succumbed to economic intellectualism, all the while ignoring the root cause of entrepreneurialism?
In recent decades, the global undertaking by Expothon and its initiatives have globally influenced modernized versions of such thinking, developing protocols to empower small and medium enterprises (SMEs), challenging conventional economic thinking. Amid ongoing global economic struggles and tariff wars, their ideas—now amplified through the BRICS bloc—offer pragmatic solutions to revitalize national economies.
The following article traces the historical roots of entrepreneurial mobilization, explores its modernization, examines BRICS' potential under the National Administration and Mobilization of Entrepreneurialism (NAME), and outlines a path forward for nations to strengthen their economic foundations.
The United States: The Birthplace of Entrepreneurial DynamismThe United States pioneered the concept of entrepreneurial mobilization over a century ago, creating a blueprint that others would later emulate. In the late 19
th and early 20
th centuries, the U.S. fostered an environment where risk-taking and innovation thrived. The Industrial Revolution saw inventors and entrepreneurs like Thomas Edison and Henry Ford transform ideas into industries supported by a culture celebrating individualism and ingenuity. Government policies – such as patent protections – incentivized innovation and land development, while infrastructure investments like railroads opened markets for entrepreneurs.
By the mid-20th century, the U.S. government began formalizing support for entrepreneurship. The Small Business Administration (SBA), established in 1953, provided loans and resources to SMEs, recognizing their role as economic engines. Booming U.S. saw the rise of Silicon Valley, where public-private partnerships and venture capital converged to create a global tech hub. The U.S. demonstrated that mobilizing entrepreneurialism required individual talent and systemic support—access to capital and markets. This approach made the U.S. the world's most dynamic entrepreneurial economy, producing giants like Apple and Google while sustaining millions of smaller enterprises.
China: A State-Driven Entrepreneurial SurgeDespite Western critiques of communism, China will become the world's largest entrepreneurial nation in the coming decade. China's journey toward entrepreneurial mobilization contrasts sharply with the U.S. model, rooted in state-led initiatives rather than organic individualism. Special Economic Zones became testing grounds for entrepreneurship, offering tax breaks and relaxed regulations to attract investment and innovation. By the 1990s, China was mobilizing entrepreneurialism at an unprecedented scale. State-backed enterprises coexisted with a burgeoning private sector as millions of citizens launched manufacturing, technology, and retail businesses.
The rise of companies like Alibaba and Tencent reflects China's ability to blend state direction with entrepreneurial agility. By the 2000s, China's "mass entrepreneurship and innovation" campaign accelerated this momentum, encouraging startups and tech-driven enterprises. China's entrepreneurial ecosystem is a global force today, though it operates under tighter state oversight than its Western counterparts.
India: From Tradition to TransformationIndia's entrepreneurial history is a tale of resilience and adaptation, shaped by its colonial past and diverse socio-economic fabric. For centuries, entrepreneurship in India was tied to caste-based occupations and family-run businesses, with trade guilds and merchants thriving in regions across the colorfully cultural lands. Deregulation, reduced tariffs, and foreign investment unleashed entrepreneurial potential, particularly in technology and services. The IT boom in cities like Bangalore and Hyderabad showcased India's ability to mobilize talent globally, with companies like Infosys and Wipro becoming household names.
In the 2010s, initiatives like "Startup India" and "Make in India" further encouraged entrepreneurship, targeting youth and SMEs. India's informal sector—comprising millions of small enterprises—remains a vital, if underutilized, component of its entrepreneurial landscape, highlighting the need for broader mobilization efforts.
Expothon: Redefining Entrepreneurial Mysticism and its MobilizationIn the early 2000s, Expothon – launched as a think tank – refined these protocols over a decade, advocating for SMEs as the backbone of national economies. The leadership limitlessly emphasized practical deployment over theoretical debates, urging governments to identify, digitize, and mobilize high-potential SMEs. Such ideas gained traction across 100 free economies, shared through weekly briefings with some 2000 senior cabinet officials. By challenging the "job-seeker mindset" prevalent in economic leadership, Javed pushed for a "job-creator mindset" that prioritizes entrepreneurial risk-taking. Expothon's global reach and pragmatic approach have made it a beacon for nations seeking to revitalize their economies through entrepreneurship.
The NAME Program: A Challenge to Global Economic IntellectualismThe National Administration & Mobilization of Entrepreneurialism (NAME) program, the protocols developed by Naseem Javed, a corporate philosopher and Chair of Expothon, emerged over a decade as a bold challenge to traditional economic intellectualism. While conventional economics often focuses on macroeconomic indicators—GDP, inflation, and trade balances—NAME prioritizes the micro-level dynamism of SMEs. It argues that economic progress hinges on mobilizing millions of small enterprises, equipping them with digital tools, and fostering export-ready innovation. NAME's protocols include upskilling exporters, reskilling manufacturers, and creating tax-free export windows to spur job creation.
NAME's critique of economic intellectualism lies in its rejection of one-size-fits-all policies. It contends that SMEs are not "small" but "embryonic giants" capable of transforming economies if appropriately nurtured. By advocating for customized, nation-specific strategies, NAME has sparked debates in global forums, urging policymakers to rethink economic development. Its emphasis on entrepreneurial "mysticism"—job creators' intuitive, risk-embracing mindset—contrasts with traditional economists' cautious, data-driven approach. As tariff wars and economic stagnation expose the limits of old models, NAME's focus on grassroots prosperity offers a compelling alternative.
BRICS: The Emerging Powerhouse Under NAMEThe BRICS bloc—Brazil, Russia, India, China, and South Africa, as well as Egypt, Ethiopia, Iran, UAE, and Indonesia following expansion—represents a seismic shift in global economic power. These nations account for over 40% of the world's population, 37% of global GDP, and significant commodity influence, including nearly half of global oil production. Naseem Javed foresaw this potential, noting, "BRICS has already created the largest pools of skilled citizens and SMEs in history—NAME can turn this into a global economic juggernaut." The NAME program aligns perfectly with the BRICS mission to amplify the Global South's voice, offering a framework to digitize SMEs, upskill workforces, and boost micro exports.
Under the NAME program, BRICS could become a powerhouse by leveraging Expothon's protocols to foster intra-bloc trade, reduce reliance on Western financial systems, and unleash entrepreneurial mysticism. Imagine BRICS nations collaborating on a shared digital platform, as Expothon envisions: "A Global Hub where SMEs across 100 nations trade ideas and goods freely—this is the future NAME delivers." With China's infrastructure prowess, India's tech talent, Brazil's resources, Russia's energy dominance, and the diverse strength of its new members, NAME could propel BRICS beyond symbolic gestures into a cohesive, prosperity-driven alliance, challenging Western economic dominance while inviting collaboration.
Trump: Navigating Global Economic Struggles and Tariff WarsToday's global economy faces unprecedented challenges: trade disputes, rising debt, and technological disruption. Tariff wars, exemplified by U.S.-China tensions, have disrupted supply chains and stifled growth, particularly for SMEs reliant on exports. Meanwhile, public debt burdens—approaching $300 trillion globally—limit government abilities to invest in long-term solutions. Economic intellectualism, relying on incremental tweaks and theoretical models, has struggled to address these crises, leaving nations searching for actionable strategies. NAME's protocols offer a lifeline in this turbulent landscape.
By digitizing SMEs and connecting them to global markets, nations can reduce dependence on volatile trade relationships. Upskilling programs can prepare entrepreneurs for emerging industries like AI and green technology while reskilling manufacturers can boost domestic productivity. NAME's emphasis on micro-exports and micro-manufacturing aligns with the need for diversified, resilient economies. Unlike tariff wars, which create winners and losers, NAME's collaborative approach fosters mutual prosperity, enabling nations to thrive amid global uncertainty—especially within the BRICS framework.
Top 10 Issues Facing National EconomiesNations grappling with entrepreneurial mobilization face a host of interconnected challenges:
- Bureaucratic Resistance: Overregulation and red tape discourage entrepreneurial risk-taking.
- Access to Entrepreneurial Capital: SMEs often lack competent guidance over money and global access over local entrapments
- Digital Divide: Many small businesses lag in adopting digital tools, limiting competitiveness.
- Skill Gaps: Entrepreneurs need upskilling and reskilling to navigate the global age of competitiveness markets and emerging ideas
- Market Access: Tariff barriers and trade disputes force quality and designability to export.
- Economic Dogma: Traditional economic policies overlook the unique mindset needs of entrepreneurial mysticism
- Youth Disengagement: Bureaucratic and unskilled teams at economic development block entrepreneurial youths
- Infrastructure Deficits: unmatched mindsets never allow mental infrastructure to lead and fix the invisible problems
- Intellectual Barriers: SMEs struggle to understand entrepreneurial mysticism, the power to create and solve impossible problems
- Cultural Stigma: In most societies, failure is stigmatized, deterring entrepreneurial ventures.
- Five Steps to Create a Mandate for NAME: To harness NAME's potential and strengthen national economies, governments must act decisively.
In turn, Expothon has outlined five key steps to overcome the current challenges:
- Establish a National Mandate: Declare entrepreneurial mobilization a top priority, creating a dedicated ministry or task force to oversee NAME's implementation. This body should align trade associations, chambers of commerce, and SMEs under a unified vision.
- Digitize SMEs at Scale: Launch nationwide programs to digitize 25-50% of high-potential SMEs within 100 days, providing subsidized access to e-commerce platforms, AI tools, and cybersecurity resources to enhance global competitiveness.
- Upskill and Reskill Entrepreneurs: Develop training initiatives focused on export strategies, digital marketing, and sustainable manufacturing, partnering with national and global advanced bodies on quality production and designs while job-creator mindsets are in action.
- Incentivize Innovation: Offer tax-free export windows for SMEs' first few million in revenues and provide access to dormant intellectual property. Subsidize MBA internships within SMEs to bridge the academic and entrepreneurial worlds.
- Foster Global Collaboration: Create entrepreneurial visa programs to attract international talent and establish NAME hubs in regions like BRICS, ASEAN, and the African Union, sharing best practices and catalyzing cross-border trade.
The BRICS Manifesto: 10 Articles for Economic TransformationInspired by Expothon's pioneering manifestos, ten articles were established, guiding BRICS under NAME:
- Identify High Potential SMEs: Equip 50% of such SMEs with digital tools within 100 days, unleashing hidden potential.
- Upskill the Vanguard: Train global trade and upskill exporters within six months.
- Reskill the Makers: Modernize quality, design, and manufacturing with intense programs and sustainable practices.
- Tax-Free Horizons: Offer SMEs tax-free export windows for their first $5-10 million in revenue.
- Youth Ignition: Launch entrepreneurial immersion for millions of youths across BRICS nations to create oceans of SMEs.
- Global Hub Creation: Establish a BRICS SME trade platform, as Expothon urges, "to connect 100 nations."
- Micro-Export Boom: Triple micro-exports, micro-trade, and micro-manufacturing within 1000 days with NAME
- Innovation Commons: Open all dormant IP free to SMEs, sparking a creativity surge, with royalties only after commercial success
- Intra-Bloc Synergy: Boost BRICS trade through shared entrepreneurial ecosystems and new global economic thinking.
- Mysticism Unleashed: Cultivate the job-creator mindset, echoing Expothon's call: "Entrepreneurialism, not economics, saves nations."
BRICS Nations: Profiles of Potential PlayersBrazil: The Resource TitanBrazil's vast natural and agricultural resources might make it a cornerstone of the BRICS economy. Expothon's audits reveal untapped SME potential in agribusiness and green tech. Naseem Javed notes, "Brazil's youth can turn forests into innovation hubs, not just farms." NAME could digitize rural enterprises, upskill exporters, and triple micro-exports, positioning Brazil as a sustainability leader.
Russia: The Energy VanguardRussia's energy dominance and skilled workforce are primed for transformation. "Digitize SMEs and Russia becomes an entrepreneurial bear," Javed quips. NAME's protocols could reskill manufacturers, boost tech exports, and diversify beyond oil, amplifying Russia's BRICS clout with a modernized economic base.
India: The Tech TrailblazerIndia's IT prowess and youthful demographic are entrepreneurial goldmines. Expothon's vision of a "Global Hub" resonates here, connecting SMEs to 100 markets. Javed envisions, "India's startups can lead BRICS into the digital age." NAME could upskill millions, bridging the informal sector to global trade.
China: The Scale SovereignChina's manufacturing scale and infrastructure mastery anchor BRICS. "SMEs are China's next dragons—NAME unleashes them," Javed asserts. By digitizing small firms and reskilling workers, China could pivot from mass production to innovation, driving intra-BRICS trade to new heights.
South Africa: The Gateway PrizeSouth Africa's strategic position and mineral wealth offer BRICS a foothold in Africa. Expothon's protocols could digitize SMEs, as Javed urges: "Turn mines into minds." NAME's upskilling and micro-export focus could make South Africa a trade hub, linking BRICS to the continent's potential.
Egypt: The Nile NexusEgypt's historical trade legacy and growing population joined BRICS in 2024. "Egypt's SMEs can bridge Africa and Asia—NAME is the key," Javed predicts. Digitization and upskilling could revive its entrepreneurial spirit, boosting micro-exports and regional influence.
Ethiopia: The Rising StarEthiopia's rapid growth and youthful workforce energize BRICS. Expothon sees "a nation of job-creators waiting to soar." NAME could digitize SMEs, upskill exporters, and leverage Ethiopia's agricultural base, making it a manufacturing hub for Africa.
Iran: The Resilient RebelIran's oil wealth and skilled populace defy sanctions. "NAME turns isolation into innovation," Javed declares. Digitizing SMEs and reskilling manufacturers could shift Iran toward tech exports, strengthening BRICS' commodity and intellectual power.
United Arab Emirates: The Visionary VaultThe UAE's trade hubs and diversification vision bolster BRICS. As Expothon notes, "SMEs here can spark a new GCC-wide blossom." NAME could upskill entrepreneurs, amplifying micro-exports and intra-bloc synergy.
Indonesia: The Archipelago AceJoining in 2025, Indonesia's vast market and resources enrich BRICS. "Digitize its SMEs, and islands become economic stars," Expothon envisions. NAME's protocols could upskill its workforce, triple exports, and cement Indonesia as a BRICS trade titan.
Conclusion: BRICS as a Catalyst for Global ProsperityThe ascent of BRICS—now encompassing Brazil, Russia, India, China, South Africa, Egypt, Ethiopia, Iran, UAE, and Indonesia—marks a transformative moment in the history of national mobilization of entrepreneurialism, not as a rival to the United States but as a vibrant partner in a reimagined global economy.
Far from threatening American interests, BRICS offers a dynamic opportunity for the U.S. to engage with a bloc representing over 40% of the world's population and 37% of global GDP, fostering trade synergies that transcend tariff wars.
The NAME program, birthed from Expothon's visionary work, amplifies this potential by digitizing SMEs, upskilling workforces, and unlocking micro-exports across BRICS nations. Javed's optimistic mantra—"Entrepreneurialism binds nations where politics divides"—underscores the bloc's role as a bridge, not a barrier. For the U.S., this is a chance to recalibrate trade policies, leveraging BRICS' diverse strengths—China's scale, India's tech innovation, Brazil's resources, and the UAE's hubs—to access new markets with improved, mutually beneficial tariffs.
Why is
Expothon Worldwide a global platform for entrepreneurial innovation and authority on the national mobilization of SME protocols? Since the last decade, it has been sharply focused on 100 countries. Why is it challenging to use new narratives and deployable methodologies for all massive SME sectors within the GCC,
OIC, European Union, African Union, Commonwealth,
BRICS, and ASEAN for the national mobilization of entrepreneurialism as immediately applicable pragmatic solutions?
These insights have been shared weekly for the last 50-100 weeks and reach approximately 2000 selected VIP national cabinet-level senior government officials across 100 free economies. This track record of expertise and trust forms the foundation of its proposed strategies.
Over 100 countries are currently facing economic struggles, and most, after the past decade, have no magical solutions or the necessary skills with the national mobilization of entrepreneurialism to address the root causes of these issues.
Why Is this Gaining Attention?Expothon is gaining traction because it is daring yet grounded, relevant yet timeless. It does not promote quick fixes but offers a transformative approach: nations prosper when their people do, and SMEs are the ignition point. In many ways, this sends an urgent message—perfect for a world hungry for alternatives to traditional economic thinking. The team deserves credit for identifying these issues and providing tools to construct something better. That is why attention is shifting from capitals to conference rooms and is now a serious topic at cabinet meetings.
Rather than a zero-sum game, BRICS and NAME invite collaboration, where U.S. entrepreneurs can tap into a Global Hub, as outlined by Expothon, connecting SMEs from 100 nations in a digital trade ecosystem. The U.S., with its historical mastery of entrepreneurial dynamism, can lead this shift, partnering with BRICS to co-create solutions for shared challenges like digital divides and youth disengagement.
Imagine tariff frameworks that reward innovation over protectionism, enabling U.S. firms to export tech and green solutions to BRICS' burgeoning middle classes while importing commodities and ideas at competitive rates. This synergy aligns with Expothon's decade-long mission to replace value manipulation with value creation, offering a prosperity blueprint for all involved.
The BRICS Manifesto—digitizing high potential SMEs, igniting youth, and unleashing micro-exports
—complements, rather than competes with, the U.S. economic ethos, inviting a dialogue on intellectual property and infrastructure that benefits all. Amid global economic struggles, NAME's protocols provide a lifeline, not just for BRICS but for free economies worldwide, including the U.S., to diversify supply chains and bolster resilience. Saudi Arabia's pending membership and the growing partner network (Algeria, Nigeria, and beyond) signal BRICS openness to inclusive growth, not exclusionary dominance.
For the USA, embracing this bloc means amplifying its global reach, not relinquishing it—trading with a powerhouse that thrives on entrepreneurial mysticism. The five-step mandate—digitizing SMEs, upskilling entrepreneurs, incentivizing innovation, fostering collaboration, and igniting job creators—offers a universal playbook for economic renewal.
BRICS – SMEs powered by NAME – is not a threat but a clarion call for the U.S. to go global, trade smarter, and co-build a future where entrepreneurialism, not tariffs, defines success. The time to seize this opportunity is now—prosperity awaits those bold enough to mandate the national mobilization of entrepreneurialism across BRICS nations.